GOODBOIS Spring/Summer 2014 Lookbook + Video (11 Pics + Clip)

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Die Herrschaften des GOODBOIS-Labels aus München machen wirklich alles richtig: die Klamotten sind sleek, ihre Lookbooks sehen super aus, sie produzieren tolle Videos und sie haben – das Wichtigste überhaupt – Haltung. Wie schon der Herr Lamar so treffend formulierte: „Stand for something – or die in the morning“, positioniere Dich, gehe Deinen Weg und verteidige diesen. Es gibt nichts Schlimmeres als all diese Fähnchen im Wind, keine Meinung, keine Haltung – kein Weiterkommen. Was die Herrschaften für eine Haltung vertreten, könnt ihr nicht nur hier unten im Begleittext lesen, ihr erkennt die GOODBOIS-Attitude auch auf sämtlichen Bildern des neuen Lookbooks und natürlich im Video – reingefahren:

We grew up in an era when being true meant something. Today, it seems that nobody cares about the true character of anything. You know, we did not just start making clothes because we wanted to be fresh but because we grew up within a culture which embodies a conscious soul – a true character. We want to pass this soul on to the next generation because if a person, cloth or music does not have this value, it is without a meaning. To outsiders our world looks like a lifestyle merely – To us this culture means the whole world, really. Speaking of which, for this new collection we worked together with an inspiring artist and true character by the name of Sterio and partnered with a music label which solely releases good soul – the name is Jakarta Records. We supported Jakarta Records and Sterio on their way to his first official EP release which goes by the name „TRANSMISSIONS EP“.

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