“Sneakerhead” – New Art Exhibition by Freehand Profit at adidas Originals’ SoHo // NYC

Sahjah | Abgelegt: Art & Design, Fashion & Lifestyle, Installationen | 09. März 2017 um 11:30 | Keine Kommentare

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Die dope Sneaker-Maskerade des in Los Angeles lebenden Designers/Illustrators Gary Lockwood aka Freehand Profit haben wir an dieser Stelle erstmal im Jahr 2013 präsentiert. Der bekennende Sneakerhead transformiert bekanntlich schon seit einer ganzen Weile seine Lieblings-Botten auf beeindruckende Weise zu teilweise ziemlich spooky daherkommenden Gesichtsmasken um. In der außergewöhnlichen Sneaker-Art Reihe, stecken laut Künstler pro Artwork durchschnittlich 4-6 Wochen Arbeit und 1-3 Paar Sneaker. Kürzlich sicherte sich Adidas die Dienste von Freehand Profit und gab eine einige Serie seiner speziellen Masken-Artworks in Auftrag. Im adidas Originals-Store SoHo/New York lassen sich seine Werke noch bis zum 21. März im Rahmen einer Ausstellung bestaunen. Wer es bis dahin nicht in den Big Apple schaffen sollte, findet hier unten einige Impressionen der Serie. Just have a look + Enjoy:

adidas Originals’ SoHo, New York store has unveiled a new art exhibit by none other than Gary Lockwood, better known as Freehand Profit. Freehand Profit is the one responsible for the current craze of custom-made masks, assembled from deconstructed sneakers. For the new SoHo installation, seven Freehand Profit masks are showcased, crafted from reconfigured pairs of adi favorites such as the NMD and EQT. The exhibit (115 Spring Street between Mercer and Greene Streets) is currently open to the public through March 21For the new SoHo installation, seven Freehand Profit masks are showcased, crafted from reconfigured pairs of adi favorites such as the NMD and EQT. The exhibit (115 Spring Street between Mercer and Greene Streets) is currently open to the public through March 21.

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The 132nd sneaker mask created by Freehand Profit. Made from 1 pair of adidas EQT Support ADV. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!

The 134th sneaker mask created by Freehand Profit. Made from 3 pairs of adidas NMD R1s. Find out more about the work on FREEHANDPROFIT.com. On display at adidas SOHO 3/2017!