Artist Peddy Mergui Extends Luxury Brand Lines To Food Packaging (15 Pictures)

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Eggs by Versace

Wie würden die Lebensmittel unseres täglichen Verbrauchs wohl aussehen, würden Luxus-Brands sich der Verpackungsgestaltung annehmen? Der israelische Künstler Peddy Mergui ist dieser Frage nachgegangen und hat für sein Projekt “Wheat is Wheat is Wheat” ebensolche Verpackungen gefertigt. Im Museum of Craft and Design in San Francisco stellte der Künstler die Ergebnisse seiner Arbeit kürzlich aus. Zu sehen gab es unter anderem Eier von Versace, Milch von Apple, Pasta von Ferrari, Zucker von Prada, Kaffee von Cartier oder von Nike verpackte Früchte. Alle Verpackungs-Designs von Peddy Mergui gibt’s direkt hier unten. Just have a look:

Israel-based artist Peddy Mergui has envisioned a series of food packaging, extended from the lines of luxury brands. The exhibition ‘wheat is wheat is wheat’, currently presented at the museum of craft and design/San Francisco, displays the collection of crafted boxes, containers and cases, each bearing a familiar trademark of a well-known brand. Nike, Tiffany, Gucci and Apple — to name a few — are logos featured on the packs, which are aesthetically described by visual elements and characteristics appropriate to each label; for example, fruits are contained in geometric and angular grey crates, emblematic of the nike brand.

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iMilk by Apple

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Pasta by Ferrari

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Pickles by Gucci

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Petit Beurre by Dolce & Gabbana

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Fruit by Nike

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Flour by Prada

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Infant Formula by Chanel

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Soft Butter by BVLGARI

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Coffee by Cartier

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Corn-Flavored Ramen Noodles by Burberry

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Olive Oil by United Colors of Benetton

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Salt & Pepper by Hermès

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Salami by Louis Vuitton

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Yogurt by Tiffani&Co
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[via smashcave]

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